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The power of mobile apps: trends, advantages and development process

Mobile app power, Iphone, pexels, by Akaaljotsingh Anandpuria

In today’s digital age, a lot of companies decides on mobile application development. It’s an essential tool for businesses of all sizes. Mobile apps offer a range of benefits that can help enhance customer relationships, boost engagement, and drive business success.

But what are the advantages of mobile apps for business? How can you create an app that meets the needs of your customers? In this article, we’ll dive into the benefits of mobile applications. You will get to know more about the most popular app categories and key facts in the mobile app market for 2023. We also describe what the process of building an app looks like, which can help you to launch your project.

Latest trends and statistics in mobile app development

As we move further into the digital age, mobile apps continue to dominate the market. We notice the increasing dependence on smartphones and mobile devices. Businesses recognize the need for mobile apps to reach and engage their target audience. Keeping up with the latest trends and developments is crucial for businesses looking to stay ahead of the competition.

The mobile app market is constantly evolving, with revenue expected to surpass $935 billion in 2023. There are over 1.64 million apps available for download on the Apple App Store (third quarter of 2022) and 2.67 million on the Google Play Store (as of March 2023). With this amount of apps, there’s no shortage of options for users looking to improve their mobile experience. 

Top 5 of the most popular categories of applications (by share of available apps, Apple App Store, 3rd quarter 2022): 

  1. games, 
  2. business,
  3. education, 
  4. utilities,
  5. lifestyle.

The mobile gaming industry is expected to continue its growth in 2023. There is increasing popularity of augmented reality (AR) and virtual reality (VR) technologies. We can expect to see more games incorporating these features. Augmented reality gives the experience of computer-generated environments in the real world. In virtual reality, the environment is also simulated. The example of AR game is Pokémon Go and VR – Horizon: Call of the Mountain or Gran Turismo 7.


In 2023, businesses are expected to continue utilizing mobile apps for various purposes. For instance, companies are likely to develop apps that enable remote work and collaboration, such as project management apps, like Monday or Notion. Additionally, more businesses are likely to adopt mobile payment solutions to provide customers with greater convenience and flexibility.


In education industry, mobile apps have already started a revolution. In 2023, we can expect to see even more apps designed to help students learn in a more engaging and interactive way. For example, language learning app – Duolingo launched its newer version – Duolingo Max, which uses Chat GPT-4. The new features are “Explain my answer” and “Roleplay”. You can learn more about it here.


Utilities apps are designed to simplify tasks and improve productivity. There will be more applications offering smart home integration and automation. For example, Nest or Home Assistant apps allow users to control their thermostats, cameras, and other devices using smartphone or tablet. 


There are more and more applications which can improve your lifestyle, offer features like fitness tracking, meal planning, biohacking and more. One of the examples is Fitbit that tracks users’ activity levels, heart rate, and sleep quality, helping them to live healthier. 

These are just a few examples of how different types of apps are likely to evolve in 2023, as technology continues to advance and user needs continue to evolve.

Unlocking the Power of Mobile Apps: boosting your business success

With the growing number of mobile users, having an app can help you reach a wider audience and enhance customer relationships. Developing an app for your enterprise or startup can be a game-changer in today’s digital age. 

“Here is a simple but powerful rule… always give people more than they expect to get.” – Nelson Boswell

We prepared a list of 10 advantages of developing an app for your business: 

1. Unique value for your customers

Looking to provide an exceptional experience to your customers? Surprise them with features like gamification or augmented reality in your mobile app. A well-designed app can showcase your products and services in a more compelling and engaging way than a website or social media platform.

2. Better customer service

An app can enhance customer service by providing clients with instant access to information, support, and assistance. For example, you can use a chatbot or virtual assistant to answer common questions or resolve issues. This can help you provide faster and more efficient customer service.

3. Improved user experience

Mobile apps offer a smoother and more efficient user experience compared to mobile websites or desktop versions. Apps are specifically designed for mobile devices, so they can take advantage of features like touchscreens, gestures, and mobile device hardware. Apps allows faster load times and better overall performance.

4. Access to customer data

Developing an app can provide valuable insights into your customers’ behavior and preferences. By using analytics and data mining, you can understand how customers are using your app, what they like and dislike, and where there are opportunities for improvement.

5. Staying connected with your clients

Building a satisfying relationship with your customers is crucial for every kind of business. With a mobile app, you can reach customers wherever they are, whether at home, work, or on the go. By using push notifications, you can keep them informed about new products, promotions, and other updates.

6. Building customer loyalty

Mobile apps can help you build brand loyalty by creating a more personalized and memorable experience for your customers. You can offer customized recommendations, rewards, or discounts to show your appreciation and keep your customers coming back for more.

7. Competitive advantage

A mobile application can be a powerful tool to differentiate yourself from your competitors. Have you checked if your competitors have an app? If they do, it’s time to move forward and catch up. If they don’t, this is your chance to position yourself at the top of the market. By providing features and functionalities that your competitors don’t have, you can gain a competitive edge.

8. Expanding the market

A mobile application gives you the possibility of expanding the market beyond your local or regional area. With tools like app store optimization (ASO), you can attract users from around the world. You can also offer localized content and services to appeal to different cultures and languages.

9. Generating new revenue streams

Launching a mobile application can create a new source of revenue for your company. For instance, you can offer in-app purchases, subscriptions, or advertising to generate additional income from your app users.

10. Data management and process organization 

Mobile apps can also have a positive influence on the internal operations of a business. By creating a mobile app, companies can streamline their processes and improve data management. This can lead to increased efficiency, cost savings, and better decision-making. 

With the growing number of mobile users, mobile app development is a powerful step to boost your business success. It can differentiate your business among the competitors, help to generate new revenue streams and to expand your market reach. Moreover, launching a mobile app has a positive impact on building relationship with your customers. By developing an app that meets the needs of your customers, you can boost engagement, get to know more about your clients’ behavior and preferences and improve their overall experience. Before launching your app, it’s important to evaluate your goals and objectives and know how the process of mobile app development looks like.

The Mobile App Development Journey

Mobile app development process involves several stages, from coming up with an idea to designing, developing, testing, and deploying a mobile application. It’s a complex process of careful planning and execution to meet the desired objectives and user needs. The process typically involves multiple specialists like: project manager, designer, developer and tester. You, as an initiator of the project, together with the team can bring the idea to life. Whether you’re a business or startup owner looking to create a mobile app, understanding the development process can help you achieve your goals. 

Here are some basic steps to guide you through the process:

Define your app’s purpose and features: Before you start building your app, you need to have a clear understanding of what it will do and what features it will have. This will help you determine the necessary resources and technologies you need to use.

Choose your platform: Decide which platforms your app will be available on, such as iOS, Android, or both. This will affect the development process and the resources needed.

Wireframing and Design: The design of your app is crucial as it can impact the user experience. In this step, creating a wireframe or prototyping the structure and flow of your app is highly important. Then, working on the user interface (UI) and user experience (UX) design.

Development: This is the stage where the actual coding and programming of your app takes place. The development process depends on the platforms you want to support. If you are targeting only one platform, such as iOS or Android, you may choose native development. If you prefer to run your app – you can opt for cross-platform development. You can read more about these two approaches here.

Testing and Quality Assurance: Once the app is developed, it needs to be tested to make sure it is functional, user-friendly, and free of bugs. Manage various tests to ensure its quality.

Deployment: When the app is ready, it can be deployed on app stores like Google Play Store or Apple App Store. Follow their guidelines for submission and wait for their approval.

Maintenance: Keep your app up-to-date with regular updates and bug fixes to ensure optimal performance and user satisfaction.


Creating a mobile app requires a clear understanding of your business goals, target audience, and the features you want to include. Once you have a solid concept in mind, you’ll need to collaborate with the experienced team to bring your idea to life. From there, it’s all about testing, refining, and launching your app.

Mobile Apps – the future of business

Mobile applications have become an essential tool on the market. They provide entertainment, improve business or effect on our lifestyle. Apps can boost the business success and help to engage customers, increase sales, and build brand loyalty. With the right development team and strategy, businesses can create mobile apps that meet their customers’ needs and take their business to the next level.

If you’re interested in developing a mobile app for your business and need a reliable partner to make it happen, look no further than us. Our team of experienced app developers is ready to help you bring your vision to life. To learn more about our services and discuss your project, send us a message at


Starołęcka 36/2, Poznań, Poland
NIP: PL7822917656


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