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Animate to captivate: enhancing user experience through animation

Animate to captivate: enhancing user experience through animation

Animations are an essential component of modern design and development. They can help to enhance the user experience, engage visitors, and communicate information in a visually appealing way. In this post, we will explore the importance of animations in design and development, as well as take a closer look at the animation process itself.

Why animations are important in design and development?

Animations can be used to add a touch of creativity and interaction to websites and mobile applications. The motion graphics can grab attention, communicate messages, and provide a better understanding of the content. They can also help users navigate the site, call attention to important elements, and create an overall sense of engagement. 

Animations are particularly useful for showcasing complex concepts or data, to show complicated information in a more pleasant and understandable way. They can also influence on interfaces and make them more intuitive and user-friendly. Animations can be used to make user interactions feel more satisfying and rewarding, creating a sense of achievement or progress. Last, but not least – animations can be a kind of decoration on our website or social media, and they can add some visual values. 

Short summary of animations features: 
  • adding visual enchantment,
  • engaging users,
  • grabbing attention,
  • simplifying complex information,
  • making interfaces more intuitive, 
  • providing better user experience. 

Animations are a powerful tool for designers and developers to create engaging and visually appealing experiences for the users. By using animations effectively, designers and developers can make their message clearer and grab the user’s attention. Thanks to well-designed animations, the interface may be more intuitive and user-friendly. Adding animations to a project can make it stand out and catch the user’s eye, making it more memorable and effective. So… if you are still thinking about it – you know now that’s worth to use! 


Source: Pexels, by: Antoni Shkraba
How the process of creating animations look like?

The animation process is a crucial aspect of creating engaging visual content that captures the viewer’s attention and tells a story. It is the process of designing and producing moving images that can be used for entertainment, education, or commercial purposes. They can appear on the websites, mobile apps, movies, TV shows, commercials, video games and more. The animation process involves several stages, and it can differ depending on the type of animation being produced. 

However, the general steps of animation process are:
  • Ideation,
  • Goals defining,
  • Script writing,
  • Storyboarding,
  • Illustration,
  • Animation,
  • Sound,
  • Post-production, 
  • Exporting. 

Let’s dive into particular steps and check what they are! 


During the ideation phase, the animator develops a concept or idea for the animation. It involves brainstorming and conceptualizing the story, characters, and visuals that will be included in the animation. This stage includes researching as well, looking for and gathering information about the subject, the target audience and the purpose of the animation. This research will inform the project’s direction and ensure that the animation effectively communicates the intended message.

Source: Pexels, by: Felipe Pelaquim
Goals defining

Once you know the ideation of your project and the research is done, the next step is to define the scope of the project. This includes identifying the goals of the animation, the target audience, the intended use of the animation, and any technical requirements or constraints. In this stage, you should plan your work in terms of timetables and deadlines. Think how much time you are able to spend and what are the ROI expectations. Plan it, write it and check it during the process, it helps you to avoid failure. Animation can be pretty and useful, but managing tasks is also important. Once this step is finalized, a script is written, which serves as the blueprint for the entire animation.

Script writing

Backbone of any animation project. It outlines the story, characters, dialogue, and overall tone of the animation. The script should be engaging, concise, and clearly communicate the intended message. When you are creating the script, it’s important to remember about the purpose and technical requirements. How long should be the animation? Where will it be emitted? Who is your target? You already know the answers. Now use them to create the proper script. Adjust it to all the elements you already know, grab some inspiration, make it clear and useful. Everyone who is involved in production process should understand the animation script. When the script is complete, it should be reviewed and revised as needed to ensure that it effectively communicates the intended message and story.


The process of creating a visual representation of the script. It shows the animation scene, by scene, and involves sketching out the characters, determining the timing and pacing of the animation. Traditionally, storyboards were created through sketches, but nowadays, computer software has made it easier to create them. Storyboards help you visualize the script, the scenes, and the flow of the animation, providing a top-level holistic view of the entire project. Thanks to them, you may see what works well or what should be improved, e.g. angle of the scene or the flow in particular moment. On this stage it’s highly important to notice issues, to save time and money on the other, more complicated and time-consuming steps.


After preparing the storyboards, it’s time to illustrate the characters, backgrounds, and other visual elements of the animation. This stage requires a great deal of artistic skill and attention to detail. At the beginning of their work, they have to decide on the style of the illustrations, and it should be consistent with the overall ideation. Probably the most challenging part is to imitate the script and the vision of the animation. This involves paying close attention to the script and any storyboards that have been created. The animator must capture the personality and emotions of each character and convey the intended message through the illustrations. Another important task it to consider any technical requirements, such as the resolution and format of the illustrations. The illustrations should be high-quality and optimized for use in the animation software.

Preaparing ilustration on iPad
Source: Pexels, by: Anna Shvets

Let’s bring the illustrations to life! With the illustrations complete, it’s time to start animating. This is the exciting part where we can finally see the results of the animations. Thanks to animation software, it’s possible to create movement, establish proper timing, and add the effects required to tell the story. Animators must pay attention to ensure the animation flows smoothly and conveys the intended message. It involves coordinating the movement of each character and background. Viewers can quickly notice when the animation doesn’t look natural, so it’s crucial to take care of that. Another important aspect of animation is the use of special effects, which can range from simple transitions between scenes to complex particle effects or 3D modeling. The use of special effects can help create a more immersive experience for the viewer. Last but not least – lighting, which is also crucial as it can definitely change the mood of the scene, whether it’s darker, lighter, intense, or mild and soft, and has an influence on the feelings connected to the particular moment.


Sound design is an important component of animation, and it can help to create a more immersive and engaging experience. This may involve adding music, sound effects, and voiceover to the animation. It can be added simultaneously with creating the animation, to be sure that particular elements match to the sound or even at the end of the full process and final changes. Sound effects, music, and any other audio elements are added to the animation to enhance the overall experience. It makes the animation funnier, sadder or scary. Sound has important role in case of creating different emotions, create a more dynamic and engaging experience for the viewer.


Once the animation is complete, it’s important to review and make any necessary adjustments before exporting the final product. This may involve reviewing the animation for any errors or inconsistencies, ensuring that the animation runs smoothly, and adding any finishing touches such as color correction or text overlays. 

Post-production process
Source: Pexels, by: Pixabay

The final step is to export the animation in a format that can be used in the intended medium. This may involve exporting as a video file, animated GIF, or code that can be embedded into a website or app.

Overall, the animation process is a complex and time-consuming task that requires a great deal of skill and attention to detail. However, it’s worth of spending the time, because the end result can be a highly engaging and visually stunning for the users. Proper animation can communicate the intended message to the audience.


Animations are an essential component of modern design and development. They can be used to enhance the user experience, communicate information, and create engaging interfaces. Creating animations requires a combination of creativity, technical skill, and attention to detail. By following these steps and experimenting with different techniques and tools, it is possible to create compelling and engaging animations that capture the viewer’s attention and communicate the intended message effectively. Good luck in creating your own animations!



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